Comex: More loyalty, less effort, thanks to AI

Industry: Retail

Location: México

Website: comex.com

Señor vestido de azul con un rodillo en la mano izquierda sonriendo

96% Reduction in transfers to an advisor

96%

56% Annual growth

56%

97% Customer satisfaction

97%

More loyal customers

Club Comex saw an average annual increase of 56% in enrollments. This means that, thanks to the new AI Agents platform, more people joined the loyalty program, demonstrating greater commitment and connection to the brand.

Highly effective customer service

Only 4.47% of interactions needed to be transferred to a human advisor, which implies that 95.53% of inquiries were resolved directly by the AI Agent. This frees up the human team to handle more complex cases, showing remarkable operational efficiency.

Happy and satisfied customers

The program closed the year with an average satisfaction level of 97%. This high percentage highlights how the AI Agents solution consistently meets customer expectations, making their experience much more positive and seamless.

Recognition for digital innovation

National CX and EX Award. The digital transformation strategy implemented by Comex was honored with the National CX and EX Award in Mexico, in the “Best Digital CX Transformation Strategy” category. This award validates the leadership and real impact of the AI Agents solution in enhancing customer experience.

Success Stories

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